ICE CLIMBING NEWS ITEM

HERA Adds Women's Adventure as Partner in Action

FRIDAY, 13 JUNE 2008

Carbondale, Colorado - Women’s Adventure Magazine has joined the growing roster of the HERA Foundation’s Partners in Action. The magazine will donate $5 to the non-profit organization to help fight ovarian cancer for each subscription received via www.womensadventuremagazine.com/subscribe in the HERA promotion section. Women’s Adventure is a HERA Foundation Seven Summit Leader sponsor as well as HERA’s national women’s media sponsor.

"HERA and Women’s Adventure share in a mission to educate and empower women," says Rick Rhinehart, circulation/marketing director for Women’s Adventure. "Our donation to HERA is another way for Women’s Adventure to ensure a healthier future for women."

About Women’s Adventure Magazine
Women’s Adventure Magazine is America’s only periodical publication for active women who thrive in the wild. It appeals to active women of all ages who are interested in outdoor activities and sports, as well as travel, healthy living, and adventure. Our readers are women who ski, fish, hike, surf, camp, run, swim, climb, bike, and participate in dozens of exciting and fulfilling outdoor pursuits worldwide. Published bi-monthly, the magazine is available by subscription through the Women’s Adventure website (www.WomensAdventureMagazine.com), and at selected sports, book and specialty stores and newsstands in the United States and Canada.

About HERA Partners in Action
The HERA Partners in Action program enables companies to "give back" a portion of sales from a product or group of products to the HERA Women’s Cancer Foundation. Designated Partners in Action products include hangtags that educate consumers about ovarian cancer facts and symptoms. The Partners in Action program includes outdoor gear manufacturers such as Bronwen, BlueWater Ropes, Climbingholds.com, Dare to Dream Expedition, Etch, Evolv, Her Sports Magazine, MadRock, Petzl, Women’s Adventure Magazine, and Zensah Performance Apparel. For more information, contact Stephanie Forte at Forte Creative Media, 702.898.2547.

About the HERA Foundation
The HERA Foundation is a registered 501 (c) 3, whose mission is to stop the loss of mothers, daughters, wives, sisters, partners, and girlfriends from ovarian cancer by empowering women to take control of their health, empowering the medical community to find new directions in ovarian cancer research, and empowering communities to provide support. For more information, visit www.herafoundation.org. To schedule an interview with HERA Foundation founder Sean Patrick, please call 970.948.7360.

Source:
www.climbing.com

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